Alex@akprandcopy.com - +447972 851804
I am fiercely passionate about music and art which has the power to inspire and move me. I am also greatly empathetic of the plight of 'under the radar' artists. These are the reasons behind my reduced rates for artists and musicians.
Most artists don't help themselves and it is frustrating to see wonderful, ambitious work described in generic and ultimately meaningless terms; as is often the case.
If your bio uses the same adjectives and hackneyed terminology as everyone else's, do you really expect it to hook people in?
Since the inception of the internet, there has been a significant market saturation, with very little filtering for music and visual art and so, you are competing with thousands of bedroom artists.
Good copy is by no means a guarantee of success; but if your art is good and your descriptions of it are doing it justice, then you have a better chance of piquing people's interest.
I offer a 20% discount, or a 50p a word rate (whichever is cheaper on completion) on copy, press releases or bios for artists and musicians.
I will only take on work for projects that I enjoy or feel that I understand artistically and thus can do justice to.
Bio - The Cold & Lovely, band, Los Angeles:
"The Cold And Lovely (TC&L) is a Los Angeles based band featuring Megan Toohey (The Weepies, Lenka, Schuyler Fisk) and Nicole Fiorentino (The Smashing Pumpkins (SP), Veruca Salt, Spinnerette).
TC&L’s sound is a rich amalgam of sonic influences; taking in elements of shoegaze, new wave, alternative rock and blending them with refreshing modernity.
In 2008, shortly after the pair met, Fiorentino heard a collection of Toohey’s demos; her enthusiasm for the songs and insistence that the world needed to hear them were to be the catalysts for the birth of TC&L.
The two began recording material in-between Fiorentino’s touring cycles with The Smashing Pumpkins. Later, quickened by their auspicious beginnings, Toohey flew to Sedona, where SP were writing their 2012 album ‘Oceania’. Here they continued developing the band’s burgeoning sound.
These sessions resulted in their eponymous debut; an 11 song album which garnered the band significant fandom and a groundswell of critical praise.
TC&L decided to release their sophomore album in instalments; as two EPs; citing their preference for frequent output of material that would be appreciated as an opus, in a time when albums are no longer de rigueur, as the primary reason.
The first instalment, ‘Ellis Bell’ was released in September 2013 to a flurry of critical and public acclaim; with Kevin Bronson on Buzzbands LA propounding ‘Ellis Bell succeeds in a big way... an audacious six-pack of songs made to be played ear-bleedingly loud”.
TC&L are currently crowdfunding the release of their next EP through PledgeMusic; a platform which allows them intimate interaction with their fans through a series of desirable incentives. They are also offering a deluxe version of Ellis Bell; featuring two brand new songs and a remix by OK Go’s Dan Konopka.
Toohey and Fiorentino are both staunch believers in empowering young women and girls through music education. Both are volunteers and supporters of Rock N' Roll Camp For Girls in Los Angeles.
Bio - Hoopy Frood, band, Reading, UK:
Reading-based Hoopy Frood is a band comprised of six bona fide musical artists. Their sound is the cohesive fusion of these unique talents - resulting in a deliciously eclectic sonic cocktail.
Many adjectives have been thrown Hoopy Frood’s way and while their music certainly merits such vivid depictions, the truth is that there is no place for genre pigeonholing here. Writing credits are shared, which lends itself to a broad musical scope. Seamlessly shifting from meditative psychedelic passages to consummate pop, world-class musicianship and exemplary composition are consistent throughout. This is perfectly paced music, complete with soaring choruses and sumptuous harmonies; at times boldly theatrical and at others subtle, soothing and tranquilising.
Another constant facet of Hoopy Frood’s music is the sense of joy evoked from listening - the kind of rare joy that can only be achieved when translated directly from artist to listener. This is prevalent throughout: Hoopy Frood’s music is the sound of people relishing in the process of creation; a genuine labour of love.
With two albums under their belt – 2004’s ‘Psychonaut’ and 2009’s ‘Indigo’ - and regularly earning themselves high acclaim for their exhilarating live performances, Hoopy Frood have a loyal following in place. Both Indigo and Psychonaut see the band on a more psychedelic, electronic bent; there are hues of Pink Floyd, Ozric Tentacles and even Enya as the band marry their love for the ethereal with a bold pop sensibility.
“...the way this album has been constructed is, for me, as effective and impressive as I found Dark Side of the Moon by Pink Floyd and I've never grown tired of that. I suspect I will never tire of Hoopy Frood.” - Rubbish Records on Psychonaut 2004.
They are also receiving recognition and esteem from eminent industry figures. With highly revered producer and engineer OTT (The Orb, Killing Joke, Brian Eno, Sinéad O'Connor) having mixed their second album ‘Indigo’ and currently working with them on new material, it seems only a matter of time before ‘The Frood’ become a household name.
Never a band to sit still or rest on their laurels, Hoopy Frood’s forthcoming material will represent a stylistic shift; with the songs being constructed with a more organic, guitar-centric approach, this will be their most song-orientated output to date. Lovers need not worry though, as thanks to that inimitable, joyous thread, this shift in sonics is sure to equally delight existing fans as it will pique interest in a new audience.
Hoopy Frood is a band for the big stage, tailor-made for that festival slot on a balmy August evening that you’ll remember forever. Only good can come from people who work so hard and with such élan to translate joy, love and positivity into song.
Be Hoopy, Be Happy.
Bio - Blair Jollands, singer-songwriter and producer, London:
"Two words that immediately spring to mind when attempting to describe Blair Jollands’ music are ‘Timeless’ and 'compelling'. Straddling generations with effortless class and authority with no regard for genre, it's the sheer quality of his compositions that manages to thread his varied opuses together.
Jollands has a knack for balancing often disparate elements with striking effects: He is a proficient multi-instrumentalist with enough creativity in his locker to ensure that his music is as invigorating and exciting as it is brilliantly played. He embraces modernity and studio trickery along with classic musicianship in equal measures, resulting in a uniquely refreshing confection. He is a velvet throated crooner with enough Dylan-esque spite and rancour to ensure that that there is never any danger of things getting saccharine.
These are songs written from that special place – the heart of someone who wants to bear his soul on record; and more importantly, someone whose beautifully barbed catharsis makes for exhilarating listening."
Bio - The Microdance, band, London:
"The Microdance is a protean animal: a band conceived with a vision to encapsulate the most exciting elements of alternative music under the bonnet of one super-charged vehicle.
The Microdance's sound has been described as a quickening blend of shoegaze, alt rock, new wave, dream pop, psychedelia and heavy metal. But the truth is that there is no stylistic limit to their capabilities. An aesthetic thread woven throughout their music tastefully blurs the lines between a myriad of genres; the result: an aural cocktail - delicious, zestful and refreshing.
An immaculate singer-songwriter to band balance allows for a truly harmonious and collective sound. Heavy passages fizz with electric energy, balancing on that knife edge where beauty co-exists with monolithic, angular guitars. The quieter moments are at times brittle and sparse, at others luxuriously dense, weighty and dark. Most importantly for The Microdance, the song is always master and these are killer songs; every one of them!
The Microdance’s ambitions are lofty and far-reaching: This is a kaleidoscopic adventure with a rich, prolific and exhilarating future."
Bio - Kevin Reeves, singer-songwriter and producer, U.S.A:
"Kevin Reeves creates a richly woven tapestry of sounds; garnered from his varied life experiences and the music he has ingested along the way. Born in Michigan, his father was a U.S Coast Guard; so as a child Kevin was regularly on the move; never really calling one place home. This meant that by a young age, Reeves had experienced the various cultures and taken in the associated music of the different communities his family inhabited.
Kevin’s music is difficult to pigeonhole; although an emotive and aesthetic thread ensures cohesion exists in his opuses. This is music with a haunting quality, occasionally dabbling in dissonance and with more than a cursory nod to the progressive works of bands such as Yes and Genesis. Kevin does not stop there though; elements of power pop, heavy metal and classic rock are sprinkled throughout his latest release ‘Remember to Forget’ (February 2014). It is this ability to effortlessly assimilate these distinct elements into a sound that is uniquely his that makes Reeve’s music so exhilarating. Add to that a skyscraping, bruisingly emotive voice and you have a concoction which is impossible to ignore.
Reeves has honed the rare quality of managing to blend his consummate musicianship with a broad lexicon of tasteful studio trickery. The excitement in his music is enhanced by a confection of brilliant production and, at times, leftfield sonic manipulation; resulting in a wonderfully engaging sonic cocktail.
One constant throughout his work is the defiance in Kevin’s voice. It is this defiance which ensures that no matter how serious or elegiac the messages in the lyrics, his songs retain an uplifting and inspirational feel.
Reeves was diagnosed with Optic Nerve Atrophy at birth; rendering him completely blind. However, it is clear by listening to his music that he is not a man to be deterred from getting what he wants out of life. This is a voice of monumental strength and the music of a man who needs to be heard."